MALTA PLACE MAKING CAMPAIGN

Portfolio Categories: projects.

CLIENT
MTA, Malta Tourism Authority, Valletta 2018, European Capital for Culture

PROJECT
Key market campaign to position Valletta / Malta as a leading culture tourism destination in the build-up to the 2018 activities of Valletta 2018, European Capital for Culture.

OUTPUT
Four months activation campaign for Valetta 2018 SoftPower Destinations presenter with networking dinners, press events, Awards ceremony, press & digital campaign to position Valletta as a leading culture destination.